Cleopatra's Gallery in Greenpoint needed a new identity, and they challenged the students of Typography Summer School to find a solution. The owners wanted something to reflect the history of the building (Cleopatra was an existing name for the space) and to reflect their intentions as an alternative, experimental gallery. In just a few days, Lea Charbonnier and I took the iconic face of Cleopatra and made it unrecognizable. We used the edges of the paper like "walls" and hung information around the page. The content within these so-called walls would change, but the general information stayed the same.